S4 Navarra. S4 Nafarroa

Sustainable
tourism

Navarra stands out for the variety and beauty of its landscapes, the range of leisure activities and its gastronomy. It is a region recognized for its offer in rural tourism and sustainability.

Turismo sostenible

Focus:

In figures:

Lines of work BO GT DT
01 Green transition through sustainable mobility: Cycling tourism, green routes, and non-motorised itineraries.
02 Green transition in a sustainable management of tourist spaces. Regulation of access and flows of visitors.
03 Promoting energy efficiency in Navarra’s tourist sector: energy improvement actions in establishments and energy certifications.
04 Digital transition through the development of digital tourism marketing and innovation in products and processes adapted to the digital market.
05 Digital transition in the tourist market smart system. Data collection on demand, preferences, and behaviours for decision-making in tourism marketing.
06 Enhancing competitiveness with the new model of tourism management in the territory. Implementation of Management Units (UGET) and transformation of tourist offices.
07 Promoting competitiveness through training to shape an innovative, sustainable, and accessible tourism offer.
08 Promotion of tourism based on local friendly activities as a tool for improving competitiveness.

Note: BO: Business Opportunity GT: Green Transition DT: Digital Transition

Navarra stands out for the variety and beauty of its landscapes, the range of leisure activities and its gastronomy. It is a region recognized for its offer in rural tourism and sustainability.

Priorities

Electric and
connected mobility

Healthy and
sustainable food

Green energy
industry

Personalised
medicine

Sustainable
tourism

Audiovisual
industry