Navarra stands out for the variety and beauty of its landscapes, the range of leisure activities and its gastronomy. It is a region recognized for its offer in rural tourism and sustainability.
| Lines of work | BO | GT | DT | |
|---|---|---|---|---|
| 01 | Green transition through sustainable mobility: Cycling tourism, green routes, and non-motorised itineraries. | |||
| 02 | Green transition in a sustainable management of tourist spaces. Regulation of access and flows of visitors. | |||
| 03 | Promoting energy efficiency in Navarra’s tourist sector: energy improvement actions in establishments and energy certifications. | |||
| 04 | Digital transition through the development of digital tourism marketing and innovation in products and processes adapted to the digital market. | |||
| 05 | Digital transition in the tourist market smart system. Data collection on demand, preferences, and behaviours for decision-making in tourism marketing. | |||
| 06 | Enhancing competitiveness with the new model of tourism management in the territory. Implementation of Management Units (UGET) and transformation of tourist offices. | |||
| 07 | Promoting competitiveness through training to shape an innovative, sustainable, and accessible tourism offer. | |||
| 08 | Promotion of tourism based on local friendly activities as a tool for improving competitiveness. | |||
Note: BO: Business Opportunity GT: Green Transition DT: Digital Transition
Navarra stands out for the variety and beauty of its landscapes, the range of leisure activities and its gastronomy. It is a region recognized for its offer in rural tourism and sustainability.
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