Navarra, due to the variety of its landscape, is an ideal region to attract filming and promote an industry that, in addition to content, can serve large operators. At the same time, animation companies are emerging that are closely aligned with audiovisual trends
| Lines of work | BO | GT | DT | |
|---|---|---|---|---|
| 01 | Strengthen the business sector to take on larger projects: larger companies or partnerships between companies. | |||
| 02 | Engage major ‘players’ attracted by our ecosystem of services, variety of fi lm locations, and regulatory framework. | |||
| 03 | Creation of specialised companies: service enterprise (‘service international’), which competes with the fi ve major players; communications enterprise specialising in production exploitation. | |||
| 04 | Development of the digital animation and video games industry. | |||
| 05 | DProduce content that highlights our natural and cultural landscape, which favours the positioning of Navarra and enhances its tourist appeal. | |||
| 06 | Apply creativity and audiovisual products in other sectors (training, marketing, culture, tourism, heritage, gamifi cation...). | |||
| 07 | Data exploitation (Big Data) and AI application across the entire value chain, from audience analysis to content generation and connecting with viewers (capturing emotions, knowing preferences...). | |||
| 08 | Use of new technologies to generate content of greater impact (virtual reality, augmented reality, holograms, and more sophisticated recording devices...). | |||
Note: BO: Business Opportunity GT: Green Transition DT: Digital Transition
Navarra, due to the variety of its landscape, is an ideal region to attract filming and promote an industry that, in addition to content, can serve large operators. At the same time, animation companies are emerging that are closely aligned with audiovisual trends
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