S4 Navarra. S4 Nafarroa

Sustainable
tourism

Navarra stands out for the variety and beauty of its landscapes, the range of leisure activities and its gastronomy. It is a region recognized for its offer in rural tourism and sustainability.

Focus:

In figures:

Sustainable tourism BO GT DT
Exemplary sustainability of destinations and tourism resources
01 Green transition through sustainable mobility: cycle tourism, greenways and non-motorised routes. Charging points for electric vehicles.
02 Boosting energy efficiency in Navarra’s tourism system: energy improvement actions in establishments, energy certifications, home automation…
03 Development of products and services for an innovative, sustainable and inclusive tourism offer, taking into account the impact of climate change.
Digital services for personalisation and visitor care
04 Digital transition through the development of digital tourism marketing and innovation in products and processes adapted to the digital market.
05 Digital transition in the Tourism Market Intelligence System. Collection of data on demand, preferences and behaviours to support decision-making in tourism marketing.
Integrating tourism into the territory
06 Green transition in the sustainable management of tourist spaces. Regulation of access, visitor flows and reception areas.
07 Boosting local tourism management through the UGETs.
08 Creating a positive tourism impact footprint across the three pillars: economic, social and environmental.

Note: BO: Business Opportunity GT: Green Transition DT: Digital Transition

Navarra stands out for the variety and beauty of its landscapes, the range of leisure activities and its gastronomy. It is a region recognized for its offer in rural tourism and sustainability.

Priorities

Electric and connected mobility

Healthy and sustainable food

Green energy industry

Personalised and precision medicine

Sustainable tourism

Audiovisual industry

Emerging sectors

S4 Navarra. S4 Nafarroa
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