Industria audiovisual - S4 Navarra. S4 Nafarroa

Audiovisual
industry

Navarra, due to the variety of its landscape, is an ideal region to attract filming and promote an industry that, in addition to content, can serve large operators. At the same time, animation companies are emerging that are closely aligned with audiovisual trends

Focus:

In figures:

Audiovisual industry		BO	GT	DT
Strengthening Navarra companies with capacity for major projects
01	Strengthen the business fabric to take on larger-scale projects: larger companies, alliances between companies, specialisation.
02	Apply creativity and audiovisual products in other sectors (training, marketing, culture, tourism, heritage, gamification…).
Improving the region’s positioning to attract shoots and anchor companies
03	Attracting major ‘players’ and bringing in anchor companies, drawn by our services ecosystem, variety of filming locations, regulatory framework and sustainable shoots.
04	Promote an integrated offering of specialised services (‘international service’) and specialised communications for production exploitation.
05	Produce content that showcases the natural and cultural landscape, strengthening Navarra’s positioning and attracting tourism and talent.
Niche in digital animation, video games and digital audiovisual technologies
06	Development of the digital animation, video games and digital audiovisual technologies industry.
07	Data exploitation (Big Data) and application of AI across the entire value chain, from audience analysis and content generation to connecting with viewers (capturing emotions, understanding preferences…).
08	Use of new technologies to create higher-impact content (virtual reality, augmented reality, holograms and more sophisticated recording devices, virtual studios…).